Implementing effective OKRs

2 minute read

OKRs (Objectives and Key Results) are a powerful goal-setting framework that can help teams and organisations focus on achieving their most important objectives. When implemented effectively, OKRs can help teams to align their efforts towards a common goal and measure their progress towards achieving it. In this blog post, we will explore some tips for implementing effective OKRs.


Align Objectives with Company Strategy

Effective OKRs should be aligned with the company’s overall strategy. This ensures that the objectives set by the team are contributing to the overall success of the organisation. Make sure that the objectives set by the team are in line with the company’s vision, mission, and goals.

Make Objectives Specific and Measurable

Objectives should be specific and measurable so that progress can be tracked and evaluated. Setting specific and measurable objectives helps to clarify what success looks like and provides a clear target for the team to work towards.

Set Achievable Targets

Objectives should be ambitious, but also achievable. Setting unrealistic targets can demotivate the team and lead to failure. Ensure that the team has the resources and capabilities required to achieve the objectives set.

Define Key Results

Key Results are the metrics used to measure progress towards the objectives. They should be specific, measurable, and relevant. Identify the most important metrics that will demonstrate progress towards the objective and track them regularly.

Foster Collaboration

OKRs are most effective when they are developed collaboratively. Encourage team members to provide input and feedback on the objectives and key results. This fosters a sense of ownership and commitment towards achieving the goals.

Review Progress Regularly

Regularly reviewing progress towards the objectives is critical to the success of the OKR framework. Schedule regular check-ins to assess progress, identify challenges, and make adjustments as needed.

Celebrate Successes

Celebrate the team’s successes when they achieve their objectives. This helps to build momentum and motivation towards achieving future objectives.


Here are some examples of good OKRs:

Objective: Increase website traffic

Key Results:

  • Achieve a 20% increase in website traffic by the end of the quarter
  • Increase organic search traffic by 15% through SEO efforts
  • Increase referral traffic by 10% through partnerships and guest blogging

Objective: Improve customer satisfaction

Key Results:

  • Increase Net Promoter Score (NPS) by 10 points by the end of the quarter
  • Achieve a customer retention rate of 80%
  • Respond to all customer inquiries within 24 hours

Objective: Launch a new product

Key Results:

  • Develop and launch the product within the next six months
  • Achieve £500,000 in sales within the first year of launch
  • Obtain at least 100 positive reviews on the product within the first three months of launch

Objective: Increase employee productivity

Key Results:

  • Reduce employee turnover rate by 10%
  • Increase the number of completed projects by 20%
  • Implement a training program that results in a 30% increase in employee productivity

Objective: Improve brand awareness

Key Results:

  • Increase social media followers by 25% by the end of the quarter
  • Secure three media mentions in reputable publications within the next six months
  • Host at least one successful event that generates significant buzz and brand awareness